Do you need to improve your product demonstration skills?

–All things being equal–a compelling product demo wins the sale.

Demos of complex and technology products require a different approach. Products today run the gamut from Software, to Hardware to System Level and everything in between. Out team has created training to help teams to deliver demonstrations of products such as:

• Software Products
• Hardware Products
• System Products
• Technical Services and APIs
• SaaS Products
• Instruments
• Test Equipment
• Test and Measurement Equipment
• Manufacturing Test Systems
• Networking and Communications Systems
• Storage and Peripheral Products
• Engineering Tools

and many others…

The key to product demos is that there may be a hardware, software, system-level and service aspects to the demo. As a result, products can often shown in very creative and compelling ways. We work with your team to help the craft and deliver best demos possible in any environment.

If you are interested in learning more or scheduling training or coaching, please call us on” 800-421-5824 or send us a message.

Who is this program for?

This workshop is for anyone who wants to improve their demonstration skills, including:

• Sales Engineers and Managers
• Solutions Consultants
• Subject Matter Experts
• Engineers and Technical People
• Product Development Engineers
• Sales People
• Business Development People
• Customer Success People
• Technical Support Engineers
• Technical Sales People
• Scientists
• Founders and Partners
• Technical Managers
• Technical Marketing Professionals

What formats are available?

To make it easy for you and your team to work with us we provide training in any of the following ways:

• Online via webinar
• On demand eLearning
• Customized eLearning and Training licensed for your internal team to use for on-boarding and training 
• At your facility
• In Boston at our Facility or in Open Class Format

(Coaching and consulting services are also available)

What is the workshop duration?

We begin with a pre-class assessment to determine the areas that need attention. Based on the results of the survey, we create a custom program focused on the specific needs of you and your team. In the end, class duration depends on your needs and on the time that  you have available for training, and is typically 1 to 2 days.

Our eLearning classes are available on-demand 24/7 and can be consumed on the learners schedule.

What is covered in the program?

Core topics such as presentation skills and the demo creation process are covered in every session, with additional items added depending on your unique needs. Topics covered include:

• Research before the demo – We use our demo form (customized to your needs) to illustrate the type of information that should be gathered by sales and sales engineering to prepare a successful demo.
• Openings – A strong opening allows you to earn your prospects trust, respect and attention.
• Tools and skills to make sure you cover exactly and only what is important.
• Discovery skills that can be used during the demo to ensure full understanding before you advocate a solution.
• A highly effective method for delivering demo topics that guarantees clarity, retention and success.
• Tools and skills to make your demo an interactive, engaging conversation instead of a boring monologue.
• A proven structure to make your demos as concise, relevant and compelling as possible.
• A time-compressed demo story is the best way to show your audience ho  your products can solve their problems. We show you how to create and deliver a demo that helps your prospects retain all your key points after the demo.

• Safe demo paths – Finding the shortest and safest sequence of events through your product is the best way to ensure that nothing goes wrong.

• Closing – The end of your demo is the perfect time to “close” for the next step in the sales process.

Class members get multiple opportunities to practice the skills they have learned during the training. Fellow team members provide encouragement and feedback to help the student make the material their own.