DEMO SKILLS TRAINING AND COACHING
A step-by-step, repeatable process for product demonstrations that works for every B2B industry
What you will learn in this Course
Understand Your prospect's needs
- Capture exactly and only what you need to plan your demo in minimal time
- Uncover hidden needs
- Seek necessary information before and during the demo
- Introduce topics that will improve your chances of winning
- Learn who is on the decision team, how they will decide, what they care about and how they measure success
craft a solid plan and Messaging
- Open by positioning yourself as the right expert to lead the demo
- Set the stage for the audience to receive your message
- Cover exactly and only the topics you need in priority order
- Create "Now to Wow Value Messages" that show your prospect the clear value of your offering in measurable terms that they will understand
- Close your demo by summerising value and driving for the next steps in the process
deliver in the real world
- Deliver your demo in any demo situation
- Turn your demonstration into a conversation that wins the sale
- Handle tough questions , objections and product problems quickly and easily
- Grab your prospects' attention and hold it throughout the demo
- Use visual aids, stories, white boarding, eye contact, vocal variety and other skills
DEMO SKILLS TRAINING AND COACHING
Need to improve your Product Demonstrations?
Improve your customer-facing demos and presentations with a proven system.
Cover exactly and only what's important to win the sale in the most concise, relevant and compelling way possible.
Much more than a collection of tips, this proven system gives you a step by step method to radically improve your demonstrations. In this course you will learn to:
- Improve your win rate
- Reduce selling time
- Position yourself as an expert adviser/tour guide who can add value and insight
- Take your prospect on a Now to Wow journey that clearly shows the value of your product
- Turn your demonstration into a conversation that wins the sale
- Adapt and Excel in real-world situations,
- Handle tough questions,
- Handle objections and technical issues
- Grab the audiences' attention and hold it throughout the demo
- Avoid all common demo issues
- Designed to be easy to learn and use, yet incredibly powerful
We provide training and coaching as self-paced e-learning
as well as web-based and on-site workshops and classes.
To speak with us now, call: 1-800-421-5824
About Patrick Shaughnessy
I have been a professional trainer for the last 15 years.
My diverse background helps me understand you issues quickly, and create customized demo training that gets results for you and your team.
I’ve been giving demonstrations and training others to do them for over 20 years.
I started out in Hardware and Software Engineering but was drawn to technology sales and marketing early in my career. I have been in many roles including:
- Engineering, Sales engineering, Technical Marketing
- B2B Technical Sales, Sales Management
- VP of Sales and Sales Engineering
- President and CEO
In these roles I have done demos for analysts in pre-IPO companies, thousands of demos for prospects and customers. I have also hired and trained successful teams of sales people and sales engineers.
I later started and grew a successful technology company that built tools for embedded hardware and software engineers. I have also worked at large technology companies like Digital Equipment and Arrow Electronics.