Demo Skills Training and Coaching


Improve Your Product Demonstrations

Need to improve your Product Demonstrations? 

We improve your customer-facing demos with a proven system that helps you cover exactly and only what's important to win the sale in the most concise, relevant and compelling way possible. You will learn to:

  • Turn your demonstration into a conversation that wins the sale
  • Excel in real-world situations, handle tough questions, objections and technical issues
  • Grab the audiences' attention and hold it throughout the demo
  • Take your prospect on a Now to Wow journey that clearly shows the value of your product
  • Position yourself as an expert adviser who can add value and insight

We provide training and coaching as self-paced e-learning as well as web-based and on-site workshops and classes

Have you ever experienced or seen a demo crash?Best case, only the person doing the demo notices it and can recover. Worst case, the crash is impossible to hide and kills the sale!  So

Demo Skills Tip # 7 The Demo Mindset

Many Sales Engineers worry that they will appear too salesy or that they will  be perceived as peddlers

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Demo Tip # 6 Use the Ruthless Filter to Rightsize your Demos

So, you’ve crafted an opening, a body and close for your demo. You think it is pretty succinct

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Demo Tip # 5 How to Shorten your Demos and Win More Sales

Most demos are long, boring and utterly forgettable. This tip will help you you deliver shorter, more effective

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Demo Tip #4: Are your Demos Better than Nyquil?

If your demos are not safe to view when operating heavy machinery–you just might want to read this

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Demo Tip #3: Know When to Stop Selling

The Demo Situation – I was recently on a ride-along to observe a technology demo. The President of the

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Demo Tip #2: Know your Product

The second key step in creating a winning demo is to know your product. So what does that

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Demo Tip #1: Know your Audience

If there's one thing that can make or break a demo--it's not knowing your audience!Not knowing your audience

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